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2020年5月14日

谷歌2020年5月核心更新的人文视角

由Max Dunn
分类: 随机搜寻(SEO), 搜索营销, 搜索引擎优化

Google 2020更新

On Monday, May 4, 2020 Google announced its second algorithm update of the year. Outside of their daily tweaks to the system to try and improve Organic search results, Google releases these ‘core updates’ a few times annually. 

The last core update Google released came in January 2020–a time that may seem distant to many with the world looking very different than it does today.

Considering the impact that COVID-19 has had on Organic traffic in the last few months—whether positively or negatively depending on your industry—a new core update to Google’s algorithm in this time of uncertainty may either help or hinder your business’s website performance.

全局推出算法更新

虽然Google的一些核心更新是分阶段进行的,例如 BERT更新于2019年10月 它于同年12月首次以美国英语发布,然后在全球范围内以70种语言在全球范围内推出,2020年5月的核心更新立即在全球推出。

这一广泛的更新反映了该病毒在过去几个月中在政治,经济和社会上所产生的全球影响。

Google对核心更新有何看法?

和往常一样,不多。在外面 引导用户获得有关其核心更新的一般信息,Google对这种算法的更改将如何影响“自然搜索”排名保持沉默。

好的内容是关键,但这究竟意味着什么?

‘Content marketing’ has been the buzzword of the last few years. Digital marketers love touting content as king, and Google is on board with that focus as they claim:

我们建议您集中精力确保提供最好的内容。这就是我们的算法试图奖励的。” 

And it’s true. Good content is undeniable in its appeal to users, and Google is all about getting the right content in front of the right audience when they are looking for it. That being said, the advice to focus on creating the 最好 content can be frustrating and vague.

这是否意味着查看数据以确定您网站上的用户与哪些内容进行的互动最多?

还是意味着要确保您的内容适合最近的搜索趋势,例如回答语音搜索或问题?

内容是给读者的,而不是奖励

也许在这个动荡不定的时代,不仅是经济市场,而且还有个人的生活, 善解人意和理解 在如何制作内容并与读者交流方面至关重要。

As we see traditional marketing quickly shift towards messaging around the stay at home orders and focus on emphasizing philanthropy and solidarity, perhaps Google is aligning their algorithm with this ethos: 

适应在艰难时期寻求支持和舒适的用户。

These are all speculations as the core update came out so recently, though over the coming weeks and months it will be interesting to see the impact this update has and how 搜索引擎优化s adapt to these changes.

早期发现& Effects

早期报告似乎对 本地商户搜索和与健康相关的网站. This makes sense as small and local businesses are shuttered during the COVID-19 pandemic and more people are also seeking medical advice or information online.

以人为本的SEO方法

As people across the globe are staying at home to help flatten the curve of the coronavirus, the sphere of influence in their daily lives shrinks. Chance encounters, trips to the store, in-person interactions; the things we may have taken for granted before are declining. The impact of local businesses is being felt more than ever, whether they thrive as more people support them or are hurt by forced closures.

所有这些都提醒我们,首先 人的. As often seen after a major event, there is a coming together of people from all walks of life to get through this. People are turning to each other and, as always, online for help.

It’s easy at times to forget when focused on data and algorithms, that there are people behind the pixels. As marketers, we must constantly remember that we aren’t just driving sessions and clicks, our jobs are to help a real 人的 being find the answers they are searching for.

盈利能力对于任何业务和营销部门的成功仍然至关重要,但是 为什么 has certainly changed in a few short months. Keeping the lights on to keep as many people employed as possible is the goal for many industries across the globe. Therefore, the strategy much change, and the focus must be on how marketers can better serve their audience in these times with the right content and information to guide in making more profitable decisions.

你现在在干什么?

You may be asking yourself how this Google algorithm update affects your business. Maybe you haven’t seen any major impacts on your website rankings yet. If so, great! Remember to keep an eye out for any potential fluctuations over the coming weeks. 

然而,残留的影响 Google的算法更新 随着时间的流逝,这一点很重要,因此务必及时了解SERP中消费者行为的变化方式。 

如果良好的内容现在很关键(在可预见的将来,如果我们诚实的话),那么在制作 最好 当前气候的内容:

  • What do people need to hear right now? Not just during COVID-19, but whatever the world may look like at any given moment—remember to write for the reader.
  • 在此内容中,我将用户放在第一位吗?信息如何使读者受益?
  • 人们现在需要或想要什么样的内容?您是否以他们喜欢并需要保持参与的媒体吸引用户?

Unfortunately, there’s no right answer when it comes to unpacking the Google algorithm updates because the impact is ever-changing. But what we can take away, especially in a time such as this, is that businesses should continue to put consumers first.

Creating content and crafting a digital experience that serves your core audience will position you as a partner, not just a supplier of information. And that will have a far-reaching impact on your business, no matter the current state of the world or what Google’s next algorithm might bring.

Is your 搜索引擎优化 strategy prepared for this recent Google update? Business Online’s 搜索引擎优化 experts are ready to take a peek under the hood and give you the right recommendations to better serve your audience.

立即与我们联系以设置免费的SEO咨询!